The corona-related travel bans led to a significant increase in the number of overnight stays by tourists from germany from the eifel to the bavarian forest. The upper franconia region also benefits from "vacations at home. But the museums benefit only partially from the increased tourism figures.
In order to create a better link between museums and tourism, the ambassador of the network "culture and enjoyment" had the following objectives and managing director of the museums at the monchshof in kulmbach, helga metzel, and her colleagues were invited to a networking meeting in the lecture hall of the monchshof museums. Together with the tourism representatives of the upper franconian towns and communities and the museum directors, the question was raised as to how tourism and museums can benefit more from each other and how more effective and active cooperation between the two areas can be demanded.
District administrator klaus peter sollner praised the work done so far by the regional initiative "enjoyment region upper franconia and emphasized the special features of the upper franconian museums: "culinary delights and enjoyment – upper franconia stands for this like no other region, and we can look with pride on our museums and organizations that bring these traditions and region-specific features closer to the people."