A humiliation

A humiliation

He who comes too late is punished by life. This winged word is bitter truth for the smartphone pioneer blackberry. For too long, the company has rested on its laurels, trusting that businessmen will not only continue to regard the small-button device as indispensable, but also that it will be used for other purposes. The blackberry was considered a status symbol and cult object that non-owners looked at enviously – until the first iphone became the object of desire. Instead of realizing that apple could be a serious competitor, blackberry thought they knew what customers wanted. Real keyboards. And a blackberry. But the customers found and find iphones more stylish or now have a device with google's android with it.

Rescue is not in sight
If the canadian finance company buys blackberry, it won't solve their problems. No matter how good the device may be and how shiny it may already be. What is missing is a major corporation like google, for example, which not only provides access to a rough selection of apps, but also ensures that software updates are offered on a regular basis. Integration into the android world would save the blackberry devices and give the android world good hardware and profound knowledge about secure communication. But at the moment it does not look like a salvation.

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